此标志在国际贸易中代表着中国的形象，具有极其重要的作用，在设计中应凸显中外经贸交流合作、国内市场建设和流通的主旋律，紧扣商务部职能和业务范围，体现国内外经济、贸易合作有机统一和发展的潮流；并且应当美观大方，简洁明快，颜色简炼。

商务部徽标使用范围：

1、 商务部职工佩戴

2、 商务部礼品

3、 商务部涉外公文用纸抬头

4、 商务部对外宣传品

5、 商务部指定的其他使用范围

The logo of the Ministry of Commerce is a symbol of China sent out to the world. As it represents the Ministry of Commerce at international trade institutions, the message of the logo is very important. We wanted to give the design an international look and a feeling of international trade and cooperation - but also build the bridge to the domestic market. The main function of the logo is to communicate. It has to reflect the responsibility and credibility of the Ministry of Commerce and stand for economic interaction. Our solution is pleasing in a simple way. In order to stress the harmony of the four equal graphics, we decided not to use too much colour.

Moreover, we gave the Ministry of Commerce advise on how to introduce and establish the logo. When launching a new visual identity it is very important to inform the client in detail how to position the logo in order to get the most benefit out of it :

1. Staff Clothing
2. Presents
3. Letterhead
4. International promotion
5. Other

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